If you’ve spent any amount of time online you’ve either heard of, or been victimized by, Bright-Shiny Object Syndrome.
This syndrome will waste your time, waste your money and keep you chasing your tail without going anywhere.
Bright-Shiny Object Syndrome is the condition where you are always enthralled with new products, new software & new systems, to make money online… and you just keep buying them.
Your addiction is great for all those people who create those products, but for you, not so much. The more you buy the more they make. But, unless you break the cycle, you’ll never go anywhere and you can forget ever getting out of that 9-5 rat race.
I know, I was a Bright-Shiny Object Syndrome addict for more years than I care to count . But there is hope. You can overcome this malady and stop wasting your time hopping from one surefire system or software to another and actually start making money.
Wanna know how?
Step 1: Step Away From Your Mouse. Stop hitting that “Buy Now” button. It’s tempting, I know, but you have to stop. Spending (wasting) your time and money on every new done-for-you software, or “proven” system that lands in your inbox is an exercise in futility.
The truth is that the only people making money on the majority of these products or systems are the people selling them. It’s actually in their best interests if you fail because then you’ll buy another product.
Now, it’s important to note that that doesn’t mean the courses or systems don’t work. They will… as long as you stick with them long enough!
Step 2: Figure Out What You Want. What are you trying to accomplish and what is the best way to get there? There are a lot of ways you can make money online. The best business model for you will depend on how much you want to make, how much you’re willing to work for it, how many skills you’re willing to learn / hone and how much time and money you can put into it.
Here is a great article on the different types of online businesses. Choose the one best for you.
Step 3: Check Your Expectations. Hey, I get it. You’re hungry, you are desperate for a change and you are impatient. Been there, done that, have the credit card bill to show for it.
That is what makes Bright-Shiny Object Syndrome so insidious – the sales pages for these products makes it all look so great. But think about it. Do you really think you can make a gazillion dollars with no experience in just 24 hours???
Of course not. These sales pages are created by expert copy writers to do one thing only – sell. They’re very good. And very tempting. But you need to become a discerning consumer.
Most of the products you’ll see can work with some patience and effort. But there is no overnight, instant money machine around (if you find one, hook me up, will you???)
Step 4: Only Buy These Types Of Products. This step will take a little discipline. But once you figure out the type of business you want to create online, as mentioned in Step 2, only purchase products that will either –
- Teach you how to build that type of business
- Teach you how to drive traffic to your business
- Automate your business
That’s it. You don’t need 10 different courses showing you how to start an eCommerce store, or a blog or whatever type of business you’re building.
Find the best course you can afford, follow it studiously and put what you learn into action. DO NOT get frustrated that “it’s taking too long” and go out and buy another course in a week.
Newsflash, the “new” course will take just as long to implement!
Now You Have The Cure
A solid system, game plan, whatever you want to call it is all you need. Learn the ins and outs of the business model you want to build than put that knowledge to work.
When you’re making money and having success, you may find automation tools to do some of the more mundane day to day tasks. It’s ok to buy those too.
That’s it. That’s the cure for Bright-Shiny Object Syndrome.
And, that’s also the cure for huge credit card bills, lots of time online with nothing to show for it, and frustration.
Figure out the type of business for you. Invest in a quality course to teach you how to do it. Invest in quality courses to teach you how to get traffic to your business. Invest in tools to automate your workload…
And nothing else!!!
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