With all the social media sites online, why do you need a website?
The short answer is becuase you want to “own” your online presence and not rely on someone elses propery. Think of it like this – would you build a new franchise on land that didn’t belong to you?
Of course not. Whoever owns the land can come in and claim your million dollar store any time they want!
It’s a similar concept online. Social media sites don’t belong to you. That business page you created on Facebook belongs to Facebook, not you.
Those Youtube followers that you’ve built up over time don’t subscribe to you, they subscribe to your channel…and you don’t own your channel!
What would you do if Twitter, Facebook, Instagram, Youtube, Pintesrst,etc. changed their terms of service and you were suddenly non-compliant and got de-platformed or demonetized?
It happens more often than you’d think!
What if you woke up one morning and you found that all of a sudden you’re online presence was reduced to zero? All that hard work to build up followers gone, literally overnight.
Let that sink in for a minute.
There’s nothing you can do to stop that scenario, it happens. BUT, if you have your own domain name and a hosted website and blog you won’t lose everything. You’ll still have your website!
In addition, if you’ve been building your email list…you’ll still have that too!
So, that is why you need a website – a website is something you own. It’s your own online presence that you control and you don’t have to worry about someone taking it away from you!
That’s the kind of foundation you want to build any online business on- no matter what type of online business you’re running.
Social media is a great resource to build your brand. It’s a great way to introduce yourself and your business to potential new customers. These social sites should be a part of your overall online strategy.
Social media sites should only be a supplement – not a substitute for your own online property.
When you purchase a domain name and hosting account (go here to get 50% off hosting and 38% of domain names!) you will own your own internet real estate!
When you have your own website you can make that your base of operations. You can, and should, link it to all your social media accounts.
You can, and should, add multiple optin forms to various pages on your website and start building an email list.
When you have your own website, you have a lot of control and have a much smaller risk.
OK, I Need A Website, How Do I Get One?
Hopefully I’ve made the case and you see the importance of getting your own online presence.
For virtually every business the best option is a website with a blog. To your visitors a blog just looks like another page on your site, but behind the scenes a blog has different functionality that makes it really easy to add new content to over time.
Content can come in many forms: articles, videos, graphics, etc. The important thing is that the content is geared to the wants and needs of your website visitors, the people in your niche.
What common questions or problems do people in your niche contend with? Providing helpful answers to common questions from the people in your niche will provide tons of content topics.
This method of using content to attract potential customers to your blog and build a reputation as an expert in your niche is called content marketing.
It’s really cool because they come to you!
Now that you have a better understanding of the difference between a blog and a website, you’re probably wondering how you can get your own.
You have options:
- Hire someone to put one up for you
- Learn how to put up your own blog – plugins, widgets, colors, graphics, etc.
So it really comes down to:
- Investing the time to learn how to do it yourself and save some money but spend more time
- Or, save time and hire someone to do it for you but spend some money
Which option is best for you? That’s something you will have to deceide.
But, remember, time is money.
If you choose to learn all the ins and outs of setting up your own blog, that means it’s going to take longer to reach your goal of actually making money online.
As a professional business owner you’ll need to learn how to delegate and outsources tasks.
Hire experts to do the tasks you don’t know how to do or that you don’t want to do.
This will free up your time to focus on those tasks that only YOU can do!
If you want some help, I’d be happy to create your perfect website and blog for you fast, professional results are just a couple of days away, click here to learn more.
No matter which option you choose – do-it-yourself or done-for-you, the most important thing is to start!
The sooner you start, the sooner you can use that as a foundation for a very successful online business!
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