Simple 3 Step Formula To Create Affiliate Marketing Emails That Sell

TL;DR:
Affiliate emails don’t have to be long or complicated. Use the 3-step formula — Hook → Value → CTA — and rotate between a story, adding value, and promo emails. Keep messages short (100–200 words), conversational, and consistent for best results.

---

Why Emails Are the Secret to Affiliate Marketing Success

Most beginners focus only on traffic, but email is where the real money is made.

Why?

• You own your list, it’s not a platform owned, and controlled, by anyone else.
• Subscribers build trust with you over time. And, if you do it right, they will buy the products you recommend due to that trust.
• Email gives you multiple chances to promote the same offer.

Top affiliates consistently say their list is their #1 income source.

---

The 3 Types of Affiliate Emails You Should Send

1. Story Emails → Share a personal story, lesson learned, or customer experience.
2. Value Emails → Teach a small tip, provide insights, or deliver quick wins.
3. Promo Emails → Directly present your offer, often with urgency or bonuses.

Pro Tip: Rotate between these three types so your subscribers don’t feel “sold to” all the time.

---

The 3-Step Framework for Writing Any Affiliate Email

Step	Purpose	Example
Hook	Capture attention with curiosity, problem, or bold claim.	“Most affiliates fail because of this mistake…”
Value	Deliver a tip, story, or insight that relates to the product.	“When I started emailing 3x per week, my income tripled.”
CTA	Give a clear next step (click, download, sign up).	“👉 Grab my free email template pack here.”

💡 Keep emails between 100–200 words. Readers prefer short, conversational messages.

---

---

---

Subject Lines That Get Clicks

• Formula: Curiosity + Benefit = Open Rate Boost
• Examples:
  • “The #1 mistake affiliates make”
  • “How I made $200 with one email”
  • “Do this before you send your next email”

---

Common Mistakes to Avoid

❌ Writing long, text-heavy emails.
❌ Pitching in every message without value.
❌ Ignoring subject line testing.
❌ Forgetting to add personality and voice.

---

How AI Can Help You Write Better Emails

AI isn’t here to replace you, it’s here to save you time.

You can use it to:

• Generate subject line ideas, test to see which ones get the most clicks.
• Suggest frameworks for story, value, and promo emails.
• Draft entire email sequences in minutes.
• Edit for flow, while you add .your authentic voice.

---

FAQ: Writing Emails for Affiliate Marketing

Q1: How long should affiliate emails be?
100–200 words. Shorter often works better.

Q2: How often should I email?
2–3 times per week is a good balance.

Q3: Should I always include my affiliate link?
Not always, mix in value-only emails to build trust.

Q4: Can AI replace copywriters?
No, but it speeds up the process by creating drafts.

Q5: What’s the #1 beginner mistake?
Only sending promo emails and neglecting relationship-building.

---

References

• HubSpot: Email Marketing Best Practices
• AWeber: How to Write Better Marketing Emails

---

Final Thoughts

Writing affiliate emails doesn’t have to feel overwhelming. Stick to the 3-step framework, rotate story/value/promo messages, and keep your emails short and human. Add AI into the mix, and you’ll spend less time writing while earning more from your list.

👉 Download my free Affiliate Guide for email, and everything else, here.

---

Author Bio:
Marie Grove, creator of “The Marie Grove Method,” helps beginners build profitable affiliate businesses with AI-powered systems and simple strategies that work.