So, you’ve heard people talk about the importance of creating a content marketing strategy but what is content marketing?
Well, let me break it down for you in simple terms. Content marketing is basically creating and sharing content that’s valuable and interesting to your audience, the people in your niche.
The idea is to attract and keep their attention by providing them with content that they’re interested in, can answer a question or solve a common problem. Helping the people in your audience have more success in the niche, will establish you as a helpful expert that they can count on. This will build trust and when you suggest a product or service, they will be more likely to make a purchase based on your recommendation.
The content can take many different forms, like blog posts, videos, social media posts, and more. But the key is to create content that’s not just a sales pitch, but rather something that provides value to your audience.
Follow These Steps To Build a Content Marketing Strategy
Step 1: Know your audience
The first step to creating a successful content marketing strategy is to know who you’re creating content for. Whether a blog post, video or social media updates, you can’t create content if you don’t know what your audience needs. What questions and concerns do they have? Can you provide answers for some common problems people in your niche face? Are there any tools that would be helpful for the people in your niche to have more success? Find out what these questions are and provide answers to those questions in your content.
Step 2: Decide what and when
Once you have a clear understanding of what information the people in your audience needs, it’s time to develop a content strategy. This should include a plan for the types of content you’ll make as well as what platforms you’ll upload it to. One thing that I do is to start with a blog post. Then, I create a video on that same topic. Then I’ll go to Facebook and put up a post with a snippet of my blog post and a link for anyone who is interested to read the rest. Also, you need to decide how much content you’ll create. Will you do a post a week? 3 Videos a month? Decide what your plan is and stick to it.
Step 3: Quantity AND quality
Remember when creating your content strategy that while quantity is important, quality is equally important. Don’t get so fixated on putting up a ton of content that the content you create is half baked and not very helpful. You content creation should always be about what the people in your audience really want and need.
Speak in your voice. Be authentic and allow your audience the opportunity to get to know you. Really try to provide helpful information in an easy to understand way. When writing a blog post, use images and small blocks of text to make it easier to read. When creating a video make sure you can be clearly heard and that any text you have is easy to read. If your content isn’t easily accessible, it won’t do you much good.
Step 4: Optimize your content for SEO
You want your content to show up on the first page of results for the keyword your targeting in that content. This means finding keywords that clearly explain the topic of your content, have low competition and high monthly searches. There are some tools that can make this process easier and more effective. The keyword tool I use, and love, is Jaxxy. It’s easy to use and has great keyword information. Also, I use Yoast SEO for my blog posts. It’s a plugin for WordPress and it’s been very helpful, even the free version.
And, don’t be afraid to use AI. There is a lot being said about AI tools and you should take full advantage of them. Just a word of caution: always go to Copyscape.com to ensure that the content you get from an AI is not plagiarized. Also, as good as AI is at creating content, it’s still not you. Always use the AI content as a starting point and add your own voice to the articles.
Step 5: Get your content seen
Great content won’t do you any good if no one sees it! You also need to find the best ways to get your content in front of your audience. Share your posts, videos and updates on as many social media, channels as possible. Build an email list and send out email newsletters when you create a new piece of content.
Step 6: Look at the numbers
It’s boring, at least to me, but important to measure and analyze the results of your content marketing. Google Analytics can help track your website traffic, engagement, and conversions. Use this data to adjust your strategy and improve your future content. Do more of the content types and topics that get the most visitors, clicks and purchases, and scale back on the topics that don’t drive as much engagement.
Step 7: Patience Content marketing is a fantastic way to drive traffic to your offers. You know the traffic is targeted, meaning you know that the people in your niche that are going to your website based on your content are really interested in what you have to offer.
But, it can take time to get going. You have to be willing to work consistently adding new content and be patient. It will take off but it may take time. The good news is that once a piece of content is driving traffic it may continue to drive traffic indefinitely. Do it once and potentially reap the benefits for years!
The Bottom Line
Content marketing is the best way to drive traffic for free. Since people are clicking on your content, reading your blogs and watching your videos, they are obviously very interested in that topic and niche. If they click through to your website, there is a very high chance they will buy whatever product or service you’re promoting. Yay!
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