I recently remembered a conversation I had with my daughter.
She was drawing, as she so often did, and I asked her what she was drawing. She said it was a horse. Now, to be honest, I thought it looked more like a cow than a horse.
Not wanting to hurt her feelings, I suggested a few changes to her drawing. I told her that it looked good, but suggested that it was starting to look a little more like a cow than a horse.
She got her “serious face” and said to me…
“Mom, it doesn’t matter what you think it looks like, it only matter what the artist thinks it looks like!”
I chuckled and left it at that. But later I thought about it more and realized that she was absolutely correct!
I realized that not only was my darling daughter right, but that lesson could be applied to my marketing efforts, both online and offline.
It’s so easy to get caught up in our own “genius”. We come up with ideas for products, blog articles, books, etc. thinking that our customers will be as thrilled with them as we are.
But the truth is, just because we think an idea is perfect, our potential customers may not be as impressed with our brilliance… darn it!
As marketers, we must not let our ego get in the way. Remember, all of your customers are thinking “What’s in it for me?” If you don’t give them something that they think is brilliant or helpful, they won’t be interested.
It’s not important how brilliant you think your product or service is, it only matters what your would be customers think of it.
Huge corporations spend millions every year to find out what their customers are looking for. Smaller businesses obviously can’t afford that big of an investment, but that doesn’t mean you don’t need to figure out what the people in your market want and need…and will pay for!
Take the time to do a little market research. Find out what people are looking for, what they’re willing to pay for it and how you can best serve them.
Zig Ziglar a famous author and marketer famously said that “You can get everything in life you want if you will just help enough other people get what they want.”
Taking a little time to find profitable “niches” is worth the effort not only for seeing success quickly but also for maintaining that success for the long haul.
So as you start building your online empire, just remember what my daughter said. It doesn’t really matter how great you think your product or service is, it only matters that there are enough other people that will agree with you!